BCG: The Resilience of Market Consumers Amidst the Pandemic
Pandemic issues since 2020 have created anxiety over health and finances.
Consumer resilience remains steady, but spiking COVID rates are concerning.
COVID effects on markets include greater reliance on digital commerce and technology.
The demand for goods and services appears to be returning to pre-COVID levels.
Vaccine acceptance is high, leading to confidence in eventual COVID recovery. However, the new wave of COVID variants is keeping consumers on edge.
Consumers in emerging markets, like those in the U.S., have been impacted by COVID-19, resulting in financial stress as well as physical and mental health concerns. However, resilience and confidence in recovery remains high, as is vaccine acceptance. Greater reliance on digital commerce has been one result of the Pandemic.
Source: BCG
