Ethical Efficiency™ In Action: How Entrepreneurship Can Help Build Resilient Communities
In this Forbes article, Ethical Efficiency™ In Action: How Entrepreneurship Can Help Build Resilient Communities, Forbes Councils member and GLSS Founder & Chairman Karlo Tanjuakio describes how many communities worldwide remain dependent on short-term aid that provides relief but not resilience.
Drawing from Filipino and Native Hawaiian heritage, Ethical Efficiency™ was created as a framework that blends competence with compassion—uniting measurable results with moral responsibility. It encourages entrepreneurship that uplifts communities through resilience, stewardship, and sustainability rather than dependency.
In both Hawaii and the Philippines, Ethical Efficiency transforms heritage into opportunity. For Native Hawaiians, it means unlocking cultural sites like Kane‘aki Temple to restore access, strengthen education, and create jobs through cultural tourism and regenerative farming. In the Philippines, it empowers farmers, artisans, and local entrepreneurs to turn traditional practices—such as heirloom agriculture and ecotourism—into self-sustaining enterprises that improve incomes and preserve culture.
At its core, Ethical Efficiency demands accountability through meaningful metrics—tracking lives improved, income increased, and ecosystems restored instead of vanity statistics. It calls on entrepreneurs everywhere to build competence with compassion, align business with culture and sustainability, and measure success by lasting human impact. In doing so, Ethical Efficiency turns entrepreneurship into a force for dignity, justice, and enduring prosperity.
“By focusing on competence, compassion and measurable outcomes, communities can better preserve culture, sustain families and protect land on their own terms. Guided by Ethical Efficiency, entrepreneurship can become more than business—it can become a path to prosperity and justice.” - Karlo Tanjuakio, GLSS + Kure
