Pet Food Manufacturer Increased Monthly Sales By 250% With Kure
PROJECT SUMMARY
The problem: This pet food manufacturer faced a major challenge with its cat food. While the market demand had increased by 40%, their product sales were slipping
They needed a smarter, faster way to understand what was going wrong—and what to fix. With Kure’s guidance, they not only found the root of the problem—they fixed it and tripled their monthly sales.
The Problem
In the heart of Vietnam, a pet food manufacturer was proud of their premium cat food—but they faced a big challenge. While the demand for high-quality pet food had exploded across Southeast Asia, their sales were stuck in reverse. Competitors were capturing more and more of the growing market, and their once-steady product was starting to lose its place.
Although this company had been selling cat food in Southeast Asia for years, they were falling behind just as the market was booming. Pet owners were buying more than ever—but not from them. Online shopping had become the norm, and customers were quickly turning to brands that were easier to find and offered more options.
To turn things around, the company needed answers—fast. What was causing the drop in sales? What changes would make the biggest difference?
A dedicated team was formed to solve the problem, led by a project leader working toward Lean Six Sigma Green Belt certification. The team used Kure’s AI-driven process improvement workflow, which follows the proven DMAIC method (Define, Measure, Analyze, Improve, Control). Kure helped guide every step of the project—offering examples, data analysis, tips, and suggestions. That meant the team could focus on solving problems instead of figuring out where to start. With Kure, they were able to work up to three times faster than traditional improvement projects.
The Root Causes
With Kure’s help, the team dug into the data and discovered three main issues holding back their sales:
Low online visibility: Most customers were shopping online, but the company’s e-commerce store wasn’t doing its job. It was hard to find, and even harder to use.
Not enough product variety: Cat owners have a wide range of needs, and the company wasn’t offering enough options. Without variety, customers were choosing competitors.
Poor in-store availability: Even loyal buyers had trouble finding the product at their local pet stores. If it wasn’t on the shelf, it wasn’t in their cart.
These problems weren’t just frustrating—they were costing the company sales every single day.
The Solutions
Using Kure’s suggestions and workflow, the team rolled out a two-part plan focused on visibility and convenience:
1. Boosting Awareness and Loyalty
A fresh marketing campaign helped the brand get noticed—both online and in stores.
A loyalty program was launched to reward returning customers and encourage repeat purchases.
2. Rebuilding the Online Store
A dedicated e-commerce team was brought on board to revamp the website.
The online shopping experience was completely redesigned—making it easier for customers to find, shop, and reorder their favorite cat food.
These changes weren’t just about fixing issues—they made the shopping experience better for everyone.
The Results
The transformation was incredible:
Sales shot up from 300 kg/month to over 1,050 kg/month—more than tripling in a short time.
Customers could now find the brand easily both online and in local pet stores.
Online sales surged, thanks to the streamlined e-commerce platform.
The loyalty program worked, bringing happy customers back again and again.
Kure helped the team get clear, stay focused, and move faster—proving that real change doesn’t have to take forever.
Conclusion
By using Kure’s AI-powered process improvement workflow, the team was able to tackle challenges with confidence and make a lasting impact—fast. Kure guided them through each phase of the project, offering expert-level support through AI-powered analysis, examples, and step-by-step suggestions. The result? Big improvements in less time.
Now, with stronger sales and a better connection to customers, the company is ready for what’s next. This project not only turned things around—it laid the groundwork for even more success in the growing pet food market.
*We value our clients’ confidentiality. While we’ve changed their names, the results are real.
