University Reduced Marketing Request Time By 40% With Kure
PROJECT SUMMARY
The problem: The university’s marketing request system was all over the place. It took 6.85 days to respond to a request. Delays in marketing meant slower promotion of academic programs and campus events, which could impact student engagement and enrollment.
With Kure’s AI-driven process improvement app, marketing request time was reduced to 4.1 days—a 40% decrease.
The Problem
In the world of higher education, speed and clarity can make all the difference—especially in marketing. Universities today are constantly promoting programs, hosting events, and communicating with students, staff, and the wider community. But when marketing teams get stuck in clunky processes, even the best ideas can lose momentum.
That’s exactly what was happening at a university in Hamilton, Ontario. The marketing request process was chaotic. Team members received requests through emails, hallway conversations, sticky notes—you name it. Without a standard system, it was tough to prioritize tasks or even gather all the information needed to get started. This led to delays, missed details, and a lot of unnecessary stress.
These hiccups weren’t just annoying—they were costly. Delayed marketing efforts meant slower promotion of important academic programs and campus events. It also made it harder to engage with students and meet enrollment goals.
To fix the problem, a group of skilled professionals—including a project leader working on their GLSS Lean Six Sigma Green Belt Training & Certification—came together. They used Kure, which follows the proven DMAIC improvement method (Define, Measure, Analyze, Improve, Control), to guide every step of the project. With Kure’s smart workflow, helpful examples, and built-in data analysis, they were able to focus less on organizing the work and more on solving the root of the problem.
The Root Causes
With Kure’s help, the team dug into the details and uncovered four big issues:
No system for prioritizing requests: Everything felt urgent, making it hard to stay focused.
Incomplete submissions: Many requests left out key information, creating back-and-forth communication and delays.
No standard intake process: People submitted requests in all kinds of formats, which made tracking and managing them a challenge.
No central location for requests: Messages came from multiple channels, which caused confusion and frustration.
These problems added up to a slow, unpredictable process that left the marketing team scrambling.
The Solutions
Thanks to Kure’s AI-driven guidance and improvement tools, the team designed a new, streamlined request system that made life a whole lot easier:
An online request form that captured all the necessary info up front—no more guessing or chasing down missing details.
A smart prioritization process so the team could clearly see which tasks needed to come first.
A centralized tracker where every team member could see the status of each request, reducing bottlenecks and balancing workloads.
Standardized formats for incoming requests, so everything was consistent and easier to manage.
This clear, organized system gave the team the structure they needed to work efficiently and confidently.
The Results
Once the new system was in place, the improvements came quickly:
Turnaround time dropped by 40%, meaning the team could respond faster and hit their deadlines.
Rework went down, since most requests now included everything the team needed to get started.
Workload management improved, giving team members more control over their schedules and less daily stress.
Better visibility into performance made it easier for leaders to make data-driven decisions and spot new opportunities for growth.
The team finally had room to focus on what really mattered—creative, impactful marketing projects.
Conclusion
By using Kure, the university’s marketing team took control of a messy process and turned it into a well-oiled machine. Kure’s AI-powered workflow, complete with examples, suggestions, and analysis, helped the team move faster, make smarter decisions, and get better results—up to three times quicker than traditional methods.
With their new system in place, the team is no longer bogged down by confusion or delays. They’re ready to support the university’s growth, connect with students, and take on whatever comes next—with confidence and clarity. Thanks to Kure, they’re not just keeping up—they’re leading the way.
*We value our clients’ confidentiality. While we’ve changed their names, the results are real.
