Digital Media Company Reduced Development Time By 22% With Kure
PROJECT SUMMARY
Business Case
Increased customer satisfaction and sales opportunities. Increased quality of service.
Root Cause Analysis
Warehouse doesn’t prioritize internal P.O.s
The marketing team was not involved with the creative brief
Team members aren’t always communicating
Priorities aren’t established in advance
There’s no procedure in place for a product briefing
Solutions Implemented
Involve marketing, brand managers and photographers in a pre-project briefing
Brand Managers to give quarterly new-product briefings to marketing and studio teams
Studio manager to create workflow documentation so photographers can see what to prioritize
Cross-train photographers to do all types of shoots
Visit warehouse once per week to pick up new samples
Photographers to have shoot-plan, props, and sets ready prior to receiving samples
Outsource retouching work
Project Results
22% reduction in production time and projects (digital assets) are handed off to marketing with reduced rework opportunities
Summary
The problem: A digital media company struggled to complete projects on time, causing frustration and inefficiency.
With the help of Kure, an AI-driven process improvement software, they were able to streamline their workflows, improve communication, and achieve a 22% reduction in project lead time.
The Problem
In the highly competitive digital media industry, timely project completion is crucial. Missing deadlines didn’t just result in financial losses—it damaged client relationships and decreased overall productivity. This company was constantly battling delays, incomplete work, and rework, which extended project timelines, increased overtime, and hurt customer satisfaction. Without a strong process in place, their growth and ability to compete were seriously at risk.
To solve this issue, a team of skilled professionals was assembled, led by a project manager undergoing GLSS Green Belt Training & Certification. This team utilized Kure, an AI-powered process improvement tool that guides users through the DMAIC (Define, Measure, Analyze, Improve, Control) framework. Kure provided the team with AI-driven insights, practical suggestions, and real-time data analysis, allowing them to focus more on solving problems than on managing workflows.
The Root Causes
After analyzing the situation, the company identified several root causes for their ongoing issues. The most prominent was poor communication between departments, especially during the handoff from development to marketing. Important details were getting lost, which led to confusion, rework, and missed deadlines.
There was also no standardized workflow in place, making it difficult to prioritize tasks and manage resources effectively.
Additionally, creative briefs were often incomplete, leaving team members unclear about expectations and timelines. It was clear that without better organization and communication, the problems would persist.
The Solutions
Kure’s AI-driven platform helped the team implement critical changes that made an immediate impact. One of the first improvements was involving all departments—marketing, development, and creative—early in the project briefing process. This ensured that everyone was on the same page, with clear goals and deadlines from the start.
The team also developed a standardized workflow, guided by Kure’s AI, which allowed everyone to follow a consistent process. This eliminated confusion, reduced duplication of efforts, and helped teams prioritize their work more effectively. Kure’s built-in suggestions and examples showed the team how to streamline their tasks, making the process much more efficient.
To enhance flexibility, the company cross-trained employees to handle multiple tasks, which allowed for smoother transitions between projects. Regular check-ins and real-time updates from Kure kept everyone accountable and ensured that any issues were addressed quickly. The company even outsourced some of the more time-consuming tasks, like post-production retouching, allowing their internal team to focus on high-priority work.
The Results
The impact of these changes was significant. The company reduced its project lead time by 22%, cutting it down from 17.2 days to 13.5 days. Kure’s AI guidance helped reduce the need for rework, as clear communication and planning allowed teams to collaborate more effectively. Projects were completed faster, and the quality of work improved across the board.
Clients noticed the difference too. They were happier with the quicker turnaround times and improved product quality, which boosted the company’s reputation in the marketplace. With streamlined processes, reduced overtime, and increased productivity, the company was able to take on more projects and grow its business.
Conclusion
Thanks to Kure’s AI-driven process improvement workflow, this digital media company was able to achieve the results it needed to stay competitive. Kure’s real-time guidance, examples, and AI analysis empowered the team to implement changes quickly and effectively. Now, with more efficient processes, improved communication, and faster project lead times, the company is positioned for ongoing success. They’re ready to meet deadlines, delight clients, and continue growing in the fast-paced digital media industry.
*We value our clients’ confidentiality. While we’ve changed their names, the results are real.
